More and more consumers are choosing to use organic products due to the demand for greener, more pure and less toxic products (both for humans, animals and the environment). The demand for organics is great, because it means we are using less chemicals on our skin in on the enivonment through more eco-friendly and sustainable farming that does not use harsh and toxic chemicals and through less packaging and more gentler (and not harmful) ingredients for the face, skin and hair.
This desire for organics has driven more demand which the cosmetic/skincare/haircare industry is trying to meet, but beware of what you are buying because you may not be buying what you think you are getting!
No standardised labelling
Unfortunately, there is no standardised labelling for any beauty products, which means that the manufacturers can lable their products in whatever way they see fit and which may not be 100% correct (it can be a bit misleading in some circumstances).
The terms “organic”, “natural”, “no added chemicals” really mean nothing.
Some cosmetic products use only a very small percentage of “certified organic” ingredients (less than 10% of the total ingredients), but the label will state “organic” or “natural” and this is misleading as it makes the consumer believe that this is an eco-friendly product that is all-organic, so they buy it, thinking it contains no harsh chemicals, is better for them and for the environment.
How do you know if a product really is organic?
There are a number of ways you can ensure that you are buying what you pay for and what you want – certified organic products that have at least 90% certified organic ingredients:
- Always read labels carefully to be sure that the “organic” or “natural” statement on the product is not just a marketing ploy
- Always look for cosmetic/skincare/facecare/haircare products that have “100% certified organic” (or close to 100%) on the label – this is a guarantee that the product is in fact completely natural and will not contain any harsh ingredients
- Research companies for their philosophy and ingredients – if they do not list all ingredients of their products on their web site, request a brochure with an ingredient list
- Research the cosmetic companies on the Environmental Working Group’s web site about cosmetics, which has a report card about how toxic/natural ingredients are in a great number of products from all around the world (although it is USA-based, the products are also used in a number of countries)
Skin Deep – EWG’s Cosmetic’s Safety Database
- Find companies that do not test on animals – these companies are more likely to use ingredients that are either organic or as natural as possible (less harsh chemicals)